Marketing Director, Direct Line Group
London, United Kingdom
The Leader as Coach
I believe that most of the success that I have had in my career is attributable to building strong leadership teams through coaching. Hopefully, I can convey some of that philosophy and approach in this session.
Specifically, I will share what I have learnt about coaching from my experiences of playing rugby at a high level and how I have applied that in my leadership style in the working environment.
There are a number of models that I have found most valuable in coaching others. I share some of the most powerful models that I use and the impact that they have had on the teams I’ve worked with.
Mark Evans started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently, Mark worked at 118118 and then HSBC.
He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 8 years has overseen the transformation of DLG’s brands and marketing approach, including the multi-award-winning reinvigoration of the flagship Direct Line brand. Mark joined the DLG Executive Committee in 2019.
Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.
In 2016 Mark founded the Sprintathon in support of Stand Up to Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.